Friday, 8 July 2016

Video Installation: Essay

Video Installation

The Concept
The one, central theme I wanted for my video installation was ‘Happiness’. The idea was to only show positive clips with the aim of making the audience smile. I also liked the idea of the background music having the same theme of happiness so wanted music that’s uplifting, in hopes of matching the clips used with the music. I shot 98% of the footage myself, with the remainder being footage which I found on YouTube.

Flying is also a recurring theme in the video and this was used to show a feeling of freedom and adventure. The video starts off with skydivers floating in the skies before beginning their journey back to earth but before they start that journey, the video jumps to the excitement as we surprise my little sister with a trip to Disneyland Paris.

The ideas I laid out in my storyboard were meant to capture happy moments from a family holiday.  We had planned a trip to Disneyland and I knew that I wanted to capture visits to the Park as well as other landmarks such as the Eiffel Tower.  I believe I captured these moments successfully and I managed to fulfil much of the vision as laid out on the story board.

The filming took place over a 5 day period from our journey to the airport to flying back home.

Technology

I filmed on the Canon 700D. Although it captured everything, I believe that the picture quality would have been even sharper had I used another camera, for example the Canon EOS 5D Mark III. I used Final Cut Pro X to edit which I have used many times before and find it quite easy to use.

Music
I wanted the music to be upbeat, in line with the theme of ‘happiness’. I used one of my own music ‘Open Up’. I wrote the lyrics to the song and the track itself was produced by someone else. This instrumental of the song can be used for free as long as it is not being used for commercial use. If the video starts to generate an income, then all rights will have to be secured at that point.


VIDEO INSTALLATION PIONEERS

Born in Seoul in 1932, Nam June Paik is renowned for being the founder of video art. He was educated in Japan and Germany. Whilst in Germany he became part of an art movement called Fluxus which was influenced by the music of composer John Cage. Paik made his debut in 1963 with the exhibition ‘Exposition of Music-Electronic Television ‘ where he used magnets to distort images on television sets. Paik pushed the boundaries of how music and art could work together. He had several exhibitions including one called ‘TV Cello’ where he worked with a cellist Charlotte Moorman. In the exhibition, images of the cellist and others flashed on TV sets every time the cellists played. His work became more well-known after Sony introduced the Portapak machine which was the first audio and video recorder. This meant that Paik could collect images and display his work more widely. Paik’s work became more famous as technology grew. It is thought that he started the phrase ‘super highway’. In 1995, he held an exhibition called ‘Electronic Superhighway’ which was made up of over 300 televisions wrapped in neon and creating a huge video wall. Paik has played an important role in the concepts of video art and the moving image, influencing hundreds of artists around the world.

Wolf Vostell was born in Germany in 1932. He was a painter and sculptor, and is also considered to be one of the earliest video and installation artists. As with Nam June Paik, Vostell was also a member of the art movement Fluxus. He is well-known for his blurring and Dé-collage techniques which referred to the way in which he tore apart posters and recreated other images. His work include several exhibitions which he called ‘Happenings’ in various cities in Germany. Vostell is considered a pioneer because he was the first artist to ever use television sets in a work of art. The exhibition, ‘Cycle The Black Room’ was shown in 1958 in Germany. Vostell had several exhibitions of his work. He was also a respected drawer although he included television sets in many of his drawings. Towards the later part of his career, he started an archive which consists of paintings as well as communication with other painters such as fellow Fluxus member Nam June Paik. Vostell died in 1998.





American contemporary artist Bill Viola is best known for his use of video in his work. He mixes the use of videotapes, sound and musical performances in his simple video installations. He focuses on the journey of the human life from birth to death, drawing from various faiths to influence his work. In 2005, he made a family trip to play a prayer message to the Dalai Lama. After gaining his first degree in 1973, Bill Viola travelled first to Italy where he worked for a video art studio (one of the first in Europe) before travelling more widely. Viola was quite popular in the art world and was often invited to exhibit his work around the world. He was invited to Australia in 1979 where he met his wife Kira Perov who also became his business partner. Music remained a key element in Viola’s work and between 1973-80, became part of composer David Tudor’s musical group, The Rainforests, which later became known as ‘Composers Inside Electronics’. In 2005, in a good example of ‘art meets music’, he started work on composer Richard Wagner’s opera ’Tristan and Isolde’. Going Forth By Day, is an ambitious installation by Viola which saw him first use high definition video. Viola’s work has been exhibited all around the world and in 2014, a gallery in Paris displayed his largest exhibition to date, showcasing twenty of his work.