Thursday, 11 June 2015

ANIAMTION EVALUATION

1. ZOETROPES

The zoetrope was invented by William George Horner in 1834. It was an early form of motion picture projector that includes a drum containing a set of still images, that was turned in a circular fashion in order to create the illusion of motion. The zoetrope was originally named the 'Daedatelum' but a French inventor by the name Pierre Desvignes then renamed his version of it the zoetrope. A series of images are drawn in this drum-type device and once it's spun, it creates this illusion of motion. It has slots between each picture which is used to see through. More than one person can see the moving images at a time. These images then represent different movements. Here's an example below:


2. EADWEARD MUYBRIDGE

Eadweard Muggeridge was born in 1830 and died in 1904. He was born and raised in Kingston Upon Thames, England and where he then would leave to explore America at the age of 20. This was mainly because his current home had became too boring for him to reside in. When he settled in America, he first started working in a bookstore but after this stage in his life, he moved to San Francisco in 1955. This is where he first got a taste of photography and where he decided that he should change his name to Muybridge. After his time in America, he went back to England as a photographer and was seen as an artist with the camera.


3. LOTTE REINIGER



Lotte Reiniger, when mentioned at all, is most known for her feature-length silhouette film in 1926, The Adventures of Prince Achmed. At the time, this was a brilliant feature, a wonderful film full of charming comedy and included lyrical romance, vigorous and exciting battles, eerie magic, and truly sinister, frightening evil. The original symphonic score by Wolfgang Zeller, one of the great film composers.

4. PAT SULLIVAN AND OTTO MESSMER

Felix the Cat was the first animated character to ever become so famous that he attracted a movie sized audience. Felix the Cat is one of the most noticeable characters in animation, and was highly popular during the silent era of film. This popular was created by Pat Sullivan and Otto Messmer and the cartoon cat actually became more popular than pop stars at one period of time. Starting of in comics, he then made his way onscreen. Felix the Cat was very revolutionary to the world of animation as he was the first cartoon animation to be broadcast on TV.


5. Walt Disney

Walt Disney has definitely got to be one of the most famous animators of all time. He is one of the great minds that created Mickey Mouse which became the biggest characters in cartoon ever and still is to this day. He then created several short animated films and a few feature films. Examples of these movies are Bambi and Cinderella. When Disney died, his legacy lived on and from this, his animations, resorts and awards stay big today.


Wednesday, 20 May 2015

Animation Evaluation

ANIMATION EVALUATION


This is a video created and made by a couple friends of mine. The original goal was to try out claymation which was successful as shown in the video above. Both the two team members of this short episode played around with movement but ended up using that footage as the opening. The next step after this one was complete was to name the characters and create a story within the video. This meant digging deeper into vanity and how other would react. This animation turned out to be a very good one, including all it needed in terms of comedy.

POSITIVE
Sound effects
Lighting
Smooth filming

NEGATIVE
The sound effects were not placed in time with the video.
Some of the movements coming from the characters in the video weren't entirely clear as planned.

Thursday, 26 March 2015

TELEVISION ADVERTISING (Task 2)

TASK: Advertisers use a variety of techniques to get us to buy goods or services. Some of them are listed below. Can you fill in the gaps and find an example of an advert which fits the persuasive technique used?

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The Anecdote: Personal experience or story which is sold to us as proof.


The advert opens up with the children's show 'Pengu' playing on a computer which follows a shot of a young boy laughing. He looks to his left and the audience see a live and cheerful penguin next to him. This leads to scenes of him interacting/playing with the penguin like going on small adventures. Scenes included them having snowball fights with the family as well as the penguin and another scene included the boy and the penguin watching a romantic movie, leading to the penguin wanting something similar to that. Once the boy started to realise, he got another female penguin. As the mother of the young boy walks into his room, it is revealed that the penguins are only toys as the tagline "Give someone the Christmas they've been dreaming of" appears on the screen.

This anecdote shows how active one's imagination could be just from shopping at John Lewis. This could reach to any age range as John Lewis' products have a wide age range but they decided to target this advert at young children. 

Adjectives: Crisp, fresh, healthy, nutritious, etc

Adventures In Imagination: M&S Food - TV Ad 2014

This food advert, which ends with the tagline ‘Only M&S’ promises ‘ADVENTURES IN IMAGINATION’. It shows food such as eggs, pomegranate and mince being used to create dishes as well as art, while Clean Bandit by Rather Be featuring Jess Glynne plays in the background. This advertisement really just projects the fun in food and how creative ones mind can be with the different types of food shown.

Repetition: Key points, positives about the product, themes etc

Cadbury's Gorilla - 2007 Advert

This advert consists of a very simple, ninety second tracking-shot across a music studio. The only thing the advert includes is a gorilla playing the drums with "In The Air Tonight" by Phil Collins playing in the background. This advertisement became very popular and had received good feedback. This also meant lots of parodies of the hilarious advert. Around the time the advert was released, Cadbury's brand went up by 20%. It was so simple and repetitive but a well put and smart advert.

'LUCOZADE SPORT' - College Final Advertisement


ADVERTISEMENT MIND MAPS

These are the mind maps my group and I used to draw out our ideas:

Final Idea: Lucozade




Thursday, 19 March 2015

TELEVISION ADVERTISING (Task 3)

TASK 3 

View this old television adverts: http://www.youtube.com/watch?v=pKuEwsEiSp8 and this contemporary TV toothpaste advertisement, http://www.youtube.com/watch?v=99T-iGcii8U Complete the Venn diagram below, What are the similarities and differences between this advert and contemporary toothpaste adverts?




Old Ad:

Old Camera
Low Quality
Colourless
Physical Bar Chart
Slow Shots
Stop Motion

New Ad:

Newer Camera
High Quality
In Colour
Time Lapses
Primary Research

Similarities:

Included bar charts
Included dentists
Included females promoting the ad
Included voiceovers and sound effects
Included facts about the product