TELEVISION ADVERTISING (Task 3)

TASK 3 

View this old television adverts: http://www.youtube.com/watch?v=pKuEwsEiSp8 and this contemporary TV toothpaste advertisement, http://www.youtube.com/watch?v=99T-iGcii8U Complete the Venn diagram below, What are the similarities and differences between this advert and contemporary toothpaste adverts?

Old Ad:

Old Camera

Low Quality

Colourless

Physical Bar Chart

Slow Shots

Stop Motion

New Ad:

Newer Camera

High Quality

In Colour

Time Lapses

Primary Research

Similarities:

Included bar charts

Included dentists

Included females promoting the ad

Included voiceovers and sound effects

Included facts about the product