TASK 1
TELEVISION ADVERTISING
- Explain what TV advertising is?
Television advertisement is all about relaying a specific social, political or sales pitch in a limited amount of time, broadly ranging in between few seconds to several minutes. More expensive than other form of promotion, it is produced and paid for by the organisations called advertiser or marketer and streamed from a television network. The purpose is to generate demand for a product, service, idea or cause. Advertising regulations define the laws and rules under which a product can be advertised.
2. View three different contemporary TV advertisements and list three characteristics.
- Products/Organisation
- An event
- Target Audience
In all advertisements, the company and/or brand always advertises a product or an organisation. The advert is made to try and attract the audience to their product/organisation so this part is very crucial. Coming up with a unique idea is key. Events are usually shown also. The writers have to come up with a story to use within the advertisement that would make and keep the audience interested. The definition of a target audience is basically something that is meant for specific people. This could mean children, adults, different genders, different races etc. When writers for advertisements come up with ideas for their advert, they also focus on the target audience.
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