TELEVISION ADVERTISING (Task 5)

TASK 5

AUDIENCE PROFILING

Audiences can be segmented in other ways as well as the socio-economic model above:

• Age
• Gender
• Demographic (where the audience live)
• Profiling (this is often done by advertisers to identify ‘types’ of consumers)
• Values, attitudes and lifestyles (in other words the types of products which are likely to appeal to those with these values, attitudes and lifestyles.

Watch a series of adverts and identify as accurately as possible the target audience for each, provide a link and give explanations to back up your conclusions about why the advert appeals to the specific demographic.

CADBURY’S GORILLA ADVERT

https://www.youtube.com/watch?v=TnzFRV1LwIo

The target audience for this advert can go from young ages to older ages, maybe around 10-55. The reason for this is mainly because the advertisement easily makes families as well as elderlies entertained. Children usually find silly things hilarious, explaining the gorilla playing the drums. Adults could easily find the advertisement humorous and what could grab their attention even more is the song choice. ‘In The Air Tonight’ by Phil Collins was and still is a popular song. This advertisement is targeted to all genres and they could live anywhere and still want to buy it. Its a chocolate bar so you could buy it from any shop.

JOHN LEWIS CHRISTMAS ADVERT 2014

https://www.youtube.com/watch?v=iccscUFY860

The target audience for this advert could be aged from 5-30. The reason I say up to thirty is mainly because parents of a young child may find it adorable and it may even encourage them to visit John Lewis. Children from five and over have such a pure imagination that you can imagine them begging their parents to go and purchase such things as the penguin toy shown in the advert. This advert appeals to all genders as children of all genders can have such a wild and pure imagination. With adults, I think women may be more interested in the advertisement than men but I still believe men would be interested in it after seeing it. Demographically, I think this would appeal to the audiences who live in town. John Lewis shops are usually placed in quite busy areas, so I think that the people who are around those areas usually the ones who visit there.

SKY MOVIES CHRISTMAS ADVERT 2014

https://www.youtube.com/watch?v=d3iGduPsiWk

The target audience for this advert could possibly be from the ages of approximately 5-18 and I say this because of the fantasy theme used. The advert is about a family in their living room watching Sky Movies as they are sucked into many different films. These films include:

• The Amazing Spider-Man 2
• LEGO Movie
• Frozen

This advertisement is also targeted to all genders. ‘The Amazing Spider-Man’ is mainly targeted towards boys. ‘LEGO Movie’ is targeted towards both genders due to it including childhood toys. ‘Frozen’ is mainly targeted towards girls. That’s mainly why I believe this advertisement is targeted to all genders since it includes clips of all these movies. Demographically, I think this would appeal to the audiences who live anywhere but own Sky or a TV. Even though ‘The Amazing Spider-Man’ is rated 12, the advert is targeted towards families. Spider-Man was used mainly because its a superhero movie, so it doesn’t include much violence.

TELEVISION ADVERTISING (Task 1)

TASK 1

TELEVISION ADVERTISING

1. Explain what TV advertising is?

Television advertisement is all about relaying a specific social, political or sales pitch in a limited amount of time, broadly ranging in between few seconds to several minutes. More expensive than other form of promotion, it is produced and paid for by the organisations called advertiser or marketer and streamed from a television network. The purpose is to generate demand for a product, service, idea or cause. Advertising regulations define the laws and rules under which a product can be advertised.

     2.  View three different contemporary TV advertisements and list three characteristics.

• Products/Organisation
• An event
• Target Audience

In all advertisements, the company and/or brand always advertises a product or an organisation. The advert is made to try and attract the audience to their product/organisation so this part is very crucial. Coming up with a unique idea is key. Events are usually shown also. The writers have to come up with a story to use within the advertisement that would make and keep the audience interested. The definition of a target audience is basically something that is meant for specific people. This could mean children, adults, different genders, different races etc. When writers for advertisements come up with ideas for their advert, they also focus on the target audience.

5 WAYS TO ORGANISE CLIP IN YOUR BROWSERS

Down below are five different ways in organising your clips and/or audio files in Final Cut Pro 7.

These five steps include:

COLOUR CODING

(CMD-ALT-2,3,4 OR 5)

Colour coding your clips and audio gives you an easier opportunity to get things done.

RENAME THE CLIPS AND AUDIO

(Click twice but don't double click)

When work is labeled with a name of your choice, it makes looking for the specific clips and/or    audio easier.

ORGANISING COLUMNS 

(Click twice but don't double click)

Organising the clips and audio files makes the whole project much easier. It also gives you a crystal clear view of what is good and what isn't good.

CREATE FOLDERS/BINS

(CMD-B)

This makes finding what you're looking for twice as easier. Separating different types of files and placing them in specific folders will save you time looking fore them.

COLOUR CODE YOUR FOLDERS/BINS

(CMD-B AND CMD-ALT-2,3,4 OR 5)

Colour coding lets you know how good what you're actually using is as well as making it easier for you to edit on top of that.

B-ROLL INTERVIEW

Chroma Key

Pleasantville Effect

https://vimeo.com/114993872

Creating a new Scratch Disk

IMPORTANCES OF SCRATCH DISKS
This post will tell you how to create a new scratch disk. Scratch disks are hard drives (or portions of space on a hard drive) that are used by Final Cut Pro for the temporary storage of files when editing videos. Although Final Cut Pro does not use the space for permanent storage of video files, scratch disks are vital when working with videos or clips that contain a lot of complex effects or transitions. Whenever you use your computer, your operating system frequently writes and retrieves information from a swap file on your main hard disk. The swap file is a temporary file that is created to help speed processing and applications and as a virtual replacement for RAM memory. Because not all data requires the speedy processing available with RAM memory, your computer is able to use a swap file for caching files that are not so processor intensive.

STEPS ON CREATING A NEW SCRATCH DISK
1. Once you have launched 'Final Cut Pro', you will be brought up with a list of options on the top left of your screen. It will look like this:

2. To alter the settings, you click on 'Final Cut Pro' and it will be brought up with list of options. You then click on 'System Settings'. If this is the first time you’ve opened 'Final Cut Pro', this window appears automatically after you’ve chosen an 'Easy Setup'. These options will look like the image below.

3. Once step 2 is complete, click 'Set'. In the dialog that appears, locate and select the disk you want to use. Click Select (the button includes the name of the disk you selected). To capture video and audio to separate files, select the Capture Audio and Video to Separate Files checkbox. Select the checkboxes corresponding to the type of files you want to store on each scratch disk: Video Capture, Audio Capture, Video Render, and Audio Render. When all is complete, click 'OK'. The many options will look like the image shown below.